Aquamarine was appointed by EMAAR Mall Management in Dubai in 2013 for a three year management contract to improve the attendance and profitability of the Dubai Aquarium and Underwater Zoo.
Aquamarine was appointed to Implement a revised marketing plan to ensure that potential visitors and the World at large are aware of Dubai Mall Aquarium, instil a desire to make them determined to come to Dubai and make Dubai Mall and the Aquarium a "must-see" when they do visit Dubai.
Aquamarine integrated this plan with existing marketing of the Dubai mall Aquarium, Dubai Mall and Dubai Tourism Vision 2020.
The contract resulted in Increased visitation and additional profit for the aquarium. The following are the key tasks for the contract: